How to Make Home Listings Really Work By

How to Make Home Listings Really Work


We often get questions, from both new and long-term members, on how to get the most from their listings. While each listing will have its’ own unique characteristics, there are a few basics to follow that will definitely get your listing noticed. This article is particularly geared for a member creating a home rental or home exchange listing.

1. Use Great Pictures

First and foremost, have great pictures. Choose your “featured” picture carefully as that will be the first picture seen in a search by prospective tenants. Generally, a photo of your favorite part of your home will do well. allows up to 10 photos per listing so make the most of them.

When creating your listing, you will be able to select a 1-photo or a 3-photo display. Generally, it works best to select the 3-photo display so other members can see pictures when they first see your listing detail. However, if you happen to have one beautiful horizontal image, you may want to consider the 1-photo layout. Whichever layout you choose, members will be able to click on the “See all photos” button.


Be sure to show the kitchen and bath(s), all bedrooms, and the living room. If you have a yard or patio, include this in your photo array. Whatever you would be looking for in a temporary home, chances are, so will your tenants.

Related: Photo Tips for Home Listings

2. Write an Interesting Title & Description

Next, write an interesting title and description. If there is a unique feature to your home, put that up front. Examples of this would be:

  • Great City View
  • Private Garden
  • Walk to Metro
  • Secluded Get-Away
  • Award-winning School District


Another angle is to list the location, such as:

  • Minutes from MIT Campus
  • Near the Sea and Sand
  • On Bike Trail
  • Florence Hills Country Villa
  • Convenient Manhattan Loft


Be sure to list the best features of the home. This would include location highlights such as proximity to restaurants and shops, universities, and public transportation. A mention of the kitchen, baths and laundry amenities is key. Always let your prospective tenants know if there is a yard, garden, or parking for their use.

3. Don’t Overlook Unique Features

Don’t overlook the opportunity to “sell” your property as you complete the detail sections of the listing. List all the Amenities, especially those not included in your primary description. Use Surroundings to focus on the neighborhood, cultural spots nearby, types of shops and restaurants, parks, and local events.

It is important to be honest about the condition of your home. For example, a modern kitchen in Europe may not be the same thing in the United States. Your home doesn’t have to be perfect, just be as clear as possible. Also, be up front about any Rules and Expectations so that there are no surprises when it comes time to sign the lease or contract.

4. Keep Your Listing Current

Last, but not least, keep your listing current. Always update the dates of availability. You don’t want to lose a potential match simply due to a wrong date or because your dates look obsolete.

If you have dropped the price, add that tag line to the beginning of your description as someone who passed by the first time may take a second look.

If you have done some renovations, take pictures and upload those to the site. A fresh description can lure in repeat browsers. The number of days since the listing has been updated is clearly visible on the listing page, indicating how current (or not) your listing information may be

This is easy once you get started. Take a look at other listings in your area and compare the pictures and descriptions. The Team is always available for assistance as well, just contact us via email with your questions. The more specific you can be, the quicker we can help you!

Related: Helpful Questions to Ask Prospective Tenants

by Sara Pritzkat

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